Elaine

Product Descripton

Elaine is a powerful customer engagement platform that enables companies to efficiently implement personalized and automated omnichannel marketing.

When integrated with Serie M/, Elaine handles communication processing via email and uses this channel for the types of communication you specify. Service communications and billing cycles, for example, can be handled differently. At the same time, you can continue to rely on postal mail as usual. Elaine provides analytics on the number of mailings, opens, clicks, and bounces, thereby offering greater transparency into your customers’ responses.

The business department can design email templates and edit them directly in Elaine, allowing changes to be made at any time without IT support.

In addition to the postage savings from paper mail, customer satisfaction increases significantly due to the drastic reduction in delivery time. Elaine is certified company-wide by TÜV Rheinland in accordance with the international standard for IT and data security, ISO/IEC 27001, and is ISO/IEC 27018 compliant. As one of the first martech platforms, Elaine is Scope 3 climate-neutral. ELAINE technologies GmbH was founded in 2005 as artegic AG and has been part of Entirely by DuMont since 2022. With more than 500 employees across seven locations, Entirely is a group of marketing technology companies that supports businesses in achieving marketing excellence through an innovative best-of-breed approach.

Provider Information

ELAINE technologies GmbH
Zanderstraße 7
53177 Bonn

www.elaine.io

Product Functionality

Elaine receives personalization data dynamically via a direct connection (REST API) from M/OMS.
The template to be used for the customer mailing and its content can be selected dynamically based on the data provided.
Templates are edited by the department using Elaine’s no-code user interface.
Feedback to M/OMS is immediate: Elaine updates the KW status via API, reporting both successful deliveries and failed attempts due to invalid email addresses or bounces. This allows for postal delivery to be initiated if necessary.
Additionally, Elaine provides a daily .csv export of opens, clicks, and bounces, so that, for example, email addresses can be followed up on by customer support.

Available Languages

German, English

Available Versions

No dependencies to Serie M/

Further Information

Elaine Case Study ARAG

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Elaine

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