{"id":11725,"date":"2026-02-19T16:36:42","date_gmt":"2026-02-19T15:36:42","guid":{"rendered":"https:\/\/dev.kwsoft.de\/know-how\/customer-communications-management\/"},"modified":"2026-06-25T04:45:36","modified_gmt":"2026-06-25T02:45:36","slug":"gestion-de-la-communication-client","status":"publish","type":"page","link":"https:\/\/dev.kwsoft.de\/fr\/savoir-faire\/gestion-de-la-communication-client\/","title":{"rendered":"Gestion de la communication client"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11725\" class=\"elementor elementor-11725 elementor-8359\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688e0601 e-con-full e-flex e-con e-parent\" data-id=\"688e0601\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-39bbda76 e-flex e-con-boxed e-con e-child\" data-id=\"39bbda76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17f4cc3f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"17f4cc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gestion de la communication client<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23cc4041 e-con-full e-flex e-con e-child\" data-id=\"23cc4041\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aef5a6 e-flex e-con-boxed e-con e-parent\" data-id=\"0aef5a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-496dada e-con-full e-flex e-con e-child\" data-id=\"496dada\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-934286b elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"934286b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96.06 454.35c.01 6.29 1.87 12.45 5.36 17.69l17.09 25.69a31.99 31.99 0 0 0 26.64 14.28h61.71a31.99 31.99 0 0 0 26.64-14.28l17.09-25.69a31.989 31.989 0 0 0 5.36-17.69l.04-38.35H96.01l.05 38.35zM0 176c0 44.37 16.45 84.85 43.56 115.78 16.52 18.85 42.36 58.23 52.21 91.45.04.26.07.52.11.78h160.24c.04-.26.07-.51.11-.78 9.85-33.22 35.69-72.6 52.21-91.45C335.55 260.85 352 220.37 352 176 352 78.61 272.91-.3 175.45 0 73.44.31 0 82.97 0 176zm176-80c-44.11 0-80 35.89-80 80 0 8.84-7.16 16-16 16s-16-7.16-16-16c0-61.76 50.24-112 112-112 8.84 0 16 7.16 16 16s-7.16 16-16 16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2a8c4 elementor-widget elementor-widget-heading\" data-id=\"2b2a8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Terme et notation <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704a63a elementor-widget elementor-widget-text-editor\" data-id=\"704a63a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le terme <a href=\"https:\/\/dev.kwsoft.de\/solutions\/customer-communication-management\/\">Customer Communications Management<\/a> provient d\u2019instituts d\u2019\u00e9tudes de march\u00e9 tels que le Gartner Group ou Forester Research et \u00e9tait principalement utilis\u00e9 dans les pays anglophones. Ici, il est correctement d\u00e9fini comme Customer Communications Management, c\u2019est-\u00e0-dire avec un \u00ab s \u00bb \u00e0 la fin de Communication, alors que dans la r\u00e9gion Allemagne\/Autriche\/Suisse, l\u2019orthographe Customer Communication Management \u2013 sans \u00ab s \u00bb \u2013 est devenue plus courante. <\/p><p>Ind\u00e9pendamment de cela, la gestion des communications client au sens global concerne le fonctionnement, l\u2019organisation et l\u2019am\u00e9lioration de la communication client d\u2019une entreprise.<\/p><p>En savoir plus sur l\u2019importance, les composants et les m\u00e9thodes de la <a href=\"https:\/\/dev.kwsoft.de\/fr\/savoir-faire\/gestion-de-la-communication-client-ccm\/\">Gestion de la Communication Client ici<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4276521 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4276521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/know-how\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Vers l'aper\u00e7u du savoir-faire<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29ec32b e-flex e-con-boxed e-con e-parent\" data-id=\"29ec32b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0691ff e-con-full e-flex e-con e-child\" data-id=\"c0691ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ea236 elementor-widget elementor-widget-heading\" data-id=\"63ea236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rubriques associ\u00e9es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2815030 e-con-full e-flex e-con e-child\" data-id=\"2815030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc4a33b e-con-full e-flex e-con e-child\" data-id=\"fc4a33b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8374fce elementor-widget elementor-widget-text-editor\" data-id=\"8374fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/dev.kwsoft.de\/fr\/savoir-faire\/gestion-multicanale-omnicanale\/\">Gestion multicanal<\/a> | <a href=\"https:\/\/dev.kwsoft.de\/fr\/savoir-faire\/documents-accessibles-avec-pdf-ua\/\">Traitement des dialogues<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55fee67 elementor-widget elementor-widget-template\" data-id=\"55fee67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"11146\" class=\"elementor elementor-11146 elementor-356 elementor-356\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-abb9b27 e-flex e-con-boxed e-con e-parent\" data-id=\"abb9b27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b418fad e-con-full e-flex e-con e-child\" data-id=\"b418fad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48d6542 e-con-full e-flex e-con e-child\" data-id=\"48d6542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe2561 elementor-widget elementor-widget-shortcode\" 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