{"id":11801,"date":"2026-02-20T10:34:24","date_gmt":"2026-02-20T09:34:24","guid":{"rendered":"https:\/\/dev.kwsoft.de\/know-how\/multi-channel-omni-channel-management\/"},"modified":"2026-06-24T16:52:40","modified_gmt":"2026-06-24T14:52:40","slug":"gestion-multicanal-y-omnicanal","status":"publish","type":"page","link":"https:\/\/dev.kwsoft.de\/es\/know-how\/gestion-multicanal-y-omnicanal\/","title":{"rendered":"Gesti\u00f3n Multicanal y Omnicanal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11801\" class=\"elementor elementor-11801 elementor-8402\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3782a9e7 e-con-full e-flex e-con e-parent\" data-id=\"3782a9e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5138190b e-flex e-con-boxed e-con e-child\" data-id=\"5138190b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149d5dde elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"149d5dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Gesti\u00f3n Multicanal y Omnicanal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45443319 e-con-full e-flex e-con e-child\" data-id=\"45443319\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0432d9a e-flex e-con-boxed e-con e-parent\" data-id=\"0432d9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-542640e e-con-full e-flex e-con e-child\" data-id=\"542640e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5447ae0 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5447ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96.06 454.35c.01 6.29 1.87 12.45 5.36 17.69l17.09 25.69a31.99 31.99 0 0 0 26.64 14.28h61.71a31.99 31.99 0 0 0 26.64-14.28l17.09-25.69a31.989 31.989 0 0 0 5.36-17.69l.04-38.35H96.01l.05 38.35zM0 176c0 44.37 16.45 84.85 43.56 115.78 16.52 18.85 42.36 58.23 52.21 91.45.04.26.07.52.11.78h160.24c.04-.26.07-.51.11-.78 9.85-33.22 35.69-72.6 52.21-91.45C335.55 260.85 352 220.37 352 176 352 78.61 272.91-.3 175.45 0 73.44.31 0 82.97 0 176zm176-80c-44.11 0-80 35.89-80 80 0 8.84-7.16 16-16 16s-16-7.16-16-16c0-61.76 50.24-112 112-112 8.84 0 16 7.16 16 16s-7.16 16-16 16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb1a601 elementor-widget elementor-widget-heading\" data-id=\"fb1a601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">T\u00e9rminos <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd34b0 elementor-widget elementor-widget-text-editor\" data-id=\"2cd34b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A continuaci\u00f3n, las variantes m\u00e1s comunes para el manejo de los canales de salida o para la gesti\u00f3n de los canales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9577ca e-con-full e-flex e-con e-child\" data-id=\"c9577ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c4a86 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d7c4a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2071ac5 elementor-widget elementor-widget-heading\" data-id=\"2071ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mono-Canal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0540a88 elementor-widget elementor-widget-text-editor\" data-id=\"0540a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En el pasado se practicaba casi exclusivamente la salida a un solo canal, normalmente el de impresi\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89d2c34 e-con-full e-flex e-con e-child\" data-id=\"89d2c34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5acf31d elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5acf31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-double\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 174.8l-39.6-39.6c-9.4-9.4-24.6-9.4-33.9 0L192 374.7 80.6 263.2c-9.4-9.4-24.6-9.4-33.9 0L7 302.9c-9.4 9.4-9.4 24.6 0 34L175 505c9.4 9.4 24.6 9.4 33.9 0l296-296.2c9.4-9.5 9.4-24.7.1-34zm-324.3 106c6.2 6.3 16.4 6.3 22.6 0l208-208.2c6.2-6.3 6.2-16.4 0-22.6L366.1 4.7c-6.2-6.3-16.4-6.3-22.6 0L192 156.2l-55.4-55.5c-6.2-6.3-16.4-6.3-22.6 0L68.7 146c-6.2 6.3-6.2 16.4 0 22.6l112 112.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4ba3c elementor-widget elementor-widget-heading\" data-id=\"9e4ba3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Multi-Canal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c7e34 elementor-widget elementor-widget-text-editor\" data-id=\"e9c7e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El t\u00e9rmino tiene su origen en el marketing y originalmente se refer\u00eda como \u00abgesti\u00f3n de ventas multicanal\u00bb a la coordinaci\u00f3n de diferentes canales de venta, por ejemplo, la venta a trav\u00e9s de tiendas, el servicio de campo, una tienda web, etc. En el contexto de la gesti\u00f3n de <a href=\"https:\/\/dev.kwsoft.de\/es\/know-how\/gestion-de-la-comunicacion-con-el-cliente-ccm\/\">la comunicaci\u00f3n con el cliente (CCM)<\/a>, entendemos <a href=\"https:\/\/dev.kwsoft.de\/solutions\/output-management\/\">la gesti\u00f3n multicanal<\/a> como la coordinaci\u00f3n de <a href=\"https:\/\/dev.kwsoft.de\/es\/productos\/m-oms-gestion-de-salida\/m-oms-formatos-de-salida\/\">diferentes canales de salida<\/a> y medios de comunicaci\u00f3n en el contexto de la comunicaci\u00f3n con el cliente, es decir, la salida multicanal en sentido estricto. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d33c531 e-con-full e-flex e-con e-child\" data-id=\"d33c531\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a8079 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"61a8079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star-of-life\" viewBox=\"0 0 480 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e07bd elementor-widget elementor-widget-heading\" data-id=\"67e07bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cruce de Canal (Cross-Channel)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be919e elementor-widget elementor-widget-text-editor\" data-id=\"8be919e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Debe considerarse como una especificaci\u00f3n del multicanal, que permite un cambio de canales de entrada y salida. De este modo, una llamada o un correo electr\u00f3nico del cliente no s\u00f3lo puede desencadenar una devoluci\u00f3n de llamada o una respuesta por correo electr\u00f3nico, sino tambi\u00e9n, por ejemplo, el env\u00edo directo de documentos o una cita de consulta por parte de un representante del servicio de atenci\u00f3n al cliente. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37df48c e-con-full e-flex e-con e-child\" data-id=\"37df48c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf40cae elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cf40cae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrows-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M352.201 425.775l-79.196 79.196c-9.373 9.373-24.568 9.373-33.941 0l-79.196-79.196c-15.119-15.119-4.411-40.971 16.971-40.97h51.162L228 284H127.196v51.162c0 21.382-25.851 32.09-40.971 16.971L7.029 272.937c-9.373-9.373-9.373-24.569 0-33.941L86.225 159.8c15.119-15.119 40.971-4.411 40.971 16.971V228H228V127.196h-51.23c-21.382 0-32.09-25.851-16.971-40.971l79.196-79.196c9.373-9.373 24.568-9.373 33.941 0l79.196 79.196c15.119 15.119 4.411 40.971-16.971 40.971h-51.162V228h100.804v-51.162c0-21.382 25.851-32.09 40.97-16.971l79.196 79.196c9.373 9.373 9.373 24.569 0 33.941L425.773 352.2c-15.119 15.119-40.971 4.411-40.97-16.971V284H284v100.804h51.23c21.382 0 32.09 25.851 16.971 40.971z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5b1df elementor-widget elementor-widget-heading\" data-id=\"fd5b1df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Omni-Canal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3973f0f elementor-widget elementor-widget-text-editor\" data-id=\"3973f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>El enfoque m\u00e1s actualizado y sofisticado para coordinar todos los canales de comunicaci\u00f3n posibles dentro y fuera de la empresa.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a14eef0 e-con-full e-flex e-con e-child\" data-id=\"a14eef0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36c12bf elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"36c12bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449ad7d elementor-widget elementor-widget-heading\" data-id=\"449ad7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Requisitos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2f380 elementor-widget elementor-widget-text-editor\" data-id=\"dd2f380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La gesti\u00f3n multicanal de la salida consiste en entregar din\u00e1micamente la informaci\u00f3n a los clientes en el formato adecuado a trav\u00e9s del canal que estos hayan elegido. Esto implica cuestiones como el formato digital o escrito, el env\u00edo inmediato o en momentos concretos, un correo electr\u00f3nico o un SMS adicional como notificaci\u00f3n, etc. Para ello, un sistema de gesti\u00f3n de salida de contenidos como M\/OMS debe cumplir toda una serie de requisitos:  <\/p><h3>Datos, metadatos, recopilaci\u00f3n e interpretaci\u00f3n de contenidos<\/h3><p>Los datos sobre el producto, el proceso, el cliente, etc., deben ser accesibles en el momento de la salida para poder controlar, optimizar y preparar la salida. A menudo, estas decisiones solo pueden tomarse en una fase muy tard\u00eda, al final del proceso documental. Por lo tanto, es ventajoso que todos los datos necesarios se recopilen en un conjunto de datos b\u00e1sicos \u00abinteligente\u00bb y neutral en cuanto al formato en un proceso documental de principio a fin, como la serie M\/ desde la creaci\u00f3n del contenido en adelante. Este conjunto de contenido, detalles de maquetaci\u00f3n y metadatos es tan completo y flexible que el proceso solo puede decidir al final qu\u00e9 formulario se debe producir para qu\u00e9 canal.   <\/p><h3>Integrar los procesos y sistemas circundantes<\/h3><p>Dado que los datos necesarios suelen proceder de distintos sistemas, es importante que la OMS, como centro de comunicaci\u00f3n con el cliente, est\u00e9 conectada en red con los procesos y sistemas circundantes de la mejor manera posible. Por ejemplo, como en el caso de M\/OMS, a trav\u00e9s de interfaces compatibles con SOA que permitan una conexi\u00f3n perfecta sin crear dependencias mutuas. <\/p><h3>Diferenciaci\u00f3n e individualizaci\u00f3n de la producci\u00f3n<\/h3><p>En la mayor\u00eda de los casos, la transformaci\u00f3n digital se produce gradualmente. Esto significa que, mientras no todos los clientes participen en el proceso digital, el sistema debe decidir c\u00f3mo proceder en cada caso particular. Adem\u00e1s, el conjunto de datos b\u00e1sicos debe permitir generar los formatos adecuados para los canales seleccionados. Por ejemplo, un mensaje corto en forma de SMS, un formulario rellenable digitalmente para el portal del cliente o una carta detallada con gr\u00e1ficos en color, etc.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c123f7a e-con-full e-flex e-con e-child\" data-id=\"c123f7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5ce88 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2c5ce88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-paper-plane\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M476 3.2L12.5 270.6c-18.1 10.4-15.8 35.6 2.2 43.2L121 358.4l287.3-253.2c5.5-4.9 13.3 2.6 8.6 8.3L176 407v80.5c0 23.6 28.5 32.9 42.5 15.8L282 426l124.6 52.2c14.2 6 30.4-2.9 33-18.2l72-432C515 7.8 493.3-6.8 476 3.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a935697 elementor-widget elementor-widget-heading\" data-id=\"a935697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gesti\u00f3n de la comunicaci\u00f3n con el cliente con Serie M\/<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5fa24 elementor-widget elementor-widget-text-editor\" data-id=\"fb5fa24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Con los componentes centrales del producto, la creaci\u00f3n de documentos y la gesti\u00f3n de la salida, la <a href=\"https:\/\/dev.kwsoft.de\/es\/productos\/serie-m-customer-communication-management\/\">Serie M\/<\/a> pertenece sin duda a los sistemas de software que cubren las funciones centrales de la <a href=\"https:\/\/dev.kwsoft.de\/solutions\/customer-communication-management\/\">CCM<\/a>. Esto significa que todo el proceso documental, desde la creaci\u00f3n hasta la salida, est\u00e1 en manos de un \u00fanico sistema coherente. Esto tiene la ventaja de que los datos y metadatos necesarios se insertan en el documento controlados en gran medida por el sistema y pueden interpretarse en el sistema de gesti\u00f3n de salida <a href=\"https:\/\/dev.kwsoft.de\/es\/productos\/m-oms-gestion-de-salida\/gestion-de-salida-omnicanal-con-m-oms\/\">OMS<\/a> sin necesidad de una conversi\u00f3n o interfaz adicional.  <\/p><p>Uno de los principios de desarrollo de la Serie M\/ es la concentraci\u00f3n en la optimizaci\u00f3n de las tareas principales de <a href=\"\/solutions\/content-creation-composition-with-serie-m\/\">creaci\u00f3n de documentos<\/a> y gesti\u00f3n de la salida, mientras que las tareas especiales de los procesos anteriores y posteriores, como la gesti\u00f3n de la entrada y la impresi\u00f3n, las estad\u00edsticas o similares, se dejan en manos de los sistemas expertos. La Serie M\/ ofrece numerosas interfaces est\u00e1ndar para integrar dichos sistemas sin problemas en el flujo del proceso. <\/p><p>De este modo, seg\u00fan la estrategia \u00abla mejor soluci\u00f3n de software\u00bb (Best-of-Breed), se pueden crear soluciones globales funcionalmente completas para toda la empresa, que permiten un enfoque contempor\u00e1neo e individual del cliente en cualquier medida.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4610d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6f4610d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/know-how\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Al Know-how<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc2efce e-flex e-con-boxed e-con e-parent\" data-id=\"fc2efce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e20f8f1 e-con-full e-flex e-con e-child\" data-id=\"e20f8f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb864da elementor-widget elementor-widget-heading\" data-id=\"cb864da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Temas relacionados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94d7dc9 e-con-full e-flex e-con e-child\" data-id=\"94d7dc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a0d6983 e-con-full e-flex e-con e-child\" data-id=\"a0d6983\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5e8bc elementor-widget elementor-widget-text-editor\" data-id=\"ec5e8bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/dev.kwsoft.de\/es\/know-how\/creacion-de-documentos-profesionales\/\">Creaci\u00f3n de Documentos Profesionales <\/a>| <a href=\"https:\/\/dev.kwsoft.de\/es\/know-how\/gestion-multicanal-y-omnicanal\/\">Gesti\u00f3n de Salidas<\/a> | <a href=\"https:\/\/dev.kwsoft.de\/es\/know-how\/gestion-de-la-comunicacion-con-el-cliente-ccm\/\">Gesti\u00f3n de la Comunicaci\u00f3n con los Clientes CCM<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-173636a elementor-widget elementor-widget-template\" data-id=\"173636a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"11150\" class=\"elementor elementor-11150 elementor-356 elementor-356\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-abb9b27 e-flex e-con-boxed e-con e-parent\" data-id=\"abb9b27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b418fad e-con-full e-flex e-con e-child\" data-id=\"b418fad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48d6542 e-con-full e-flex e-con e-child\" data-id=\"48d6542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe2561 elementor-widget elementor-widget-shortcode\" data-id=\"7fe2561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof InitializeEditor,callIfLoaded:function(o){return!(!gform.domLoaded||!gform.scriptsLoaded||!gform.themeScriptsLoaded&&!gform.isFormEditor()||(gform.isFormEditor()&&console.warn(\"The use of gform.initializeOnLoaded() is deprecated in the form editor context and will be removed in Gravity Forms 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