{"id":11712,"date":"2026-02-19T16:36:42","date_gmt":"2026-02-19T15:36:42","guid":{"rendered":"https:\/\/dev.kwsoft.de\/know-how\/customer-communications-management\/"},"modified":"2026-06-25T04:45:36","modified_gmt":"2026-06-25T02:45:36","slug":"customer-communications-management","status":"publish","type":"page","link":"https:\/\/dev.kwsoft.de\/de\/know-how\/customer-communications-management\/","title":{"rendered":"Customer Communications Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11712\" class=\"elementor elementor-11712 elementor-8359\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-688e0601 e-con-full e-flex e-con e-parent\" data-id=\"688e0601\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-39bbda76 e-flex e-con-boxed e-con e-child\" data-id=\"39bbda76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-17f4cc3f elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"17f4cc3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Customer Communications Management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23cc4041 e-con-full e-flex e-con e-child\" data-id=\"23cc4041\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0aef5a6 e-flex e-con-boxed e-con e-parent\" data-id=\"0aef5a6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-496dada e-con-full e-flex e-con e-child\" data-id=\"496dada\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-934286b elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"934286b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96.06 454.35c.01 6.29 1.87 12.45 5.36 17.69l17.09 25.69a31.99 31.99 0 0 0 26.64 14.28h61.71a31.99 31.99 0 0 0 26.64-14.28l17.09-25.69a31.989 31.989 0 0 0 5.36-17.69l.04-38.35H96.01l.05 38.35zM0 176c0 44.37 16.45 84.85 43.56 115.78 16.52 18.85 42.36 58.23 52.21 91.45.04.26.07.52.11.78h160.24c.04-.26.07-.51.11-.78 9.85-33.22 35.69-72.6 52.21-91.45C335.55 260.85 352 220.37 352 176 352 78.61 272.91-.3 175.45 0 73.44.31 0 82.97 0 176zm176-80c-44.11 0-80 35.89-80 80 0 8.84-7.16 16-16 16s-16-7.16-16-16c0-61.76 50.24-112 112-112 8.84 0 16 7.16 16 16s-7.16 16-16 16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2a8c4 elementor-widget elementor-widget-heading\" data-id=\"2b2a8c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Begriff und Schreibweise <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-704a63a elementor-widget elementor-widget-text-editor\" data-id=\"704a63a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Der Begriff <a href=\"https:\/\/dev.kwsoft.de\/solutions\/customer-communication-management\/\">Customer Communications Management<\/a> wurde von Marktforschungsinstituten wie der Gartner Group oder Forester Research gepr\u00e4gt und war vorwiegend im englisch\u00adsprachigen Raum gebr\u00e4uchlich. Dort definiert er sich korrekterweise als Customer Communications Management, also mit einem \u201es\u201c am Ende von Communication, w\u00e4hrend sich in der D-A-CH Region mehr die Schreib- und Sprechweise Customer Communication Management \u2013 ohne \u201es\u201c durchgesetzt hat. <\/p><p>Unabh\u00e4ngig davon geht es dem Customer Communications Management im umfassenden Sinne darum, die kundenbezogene Kommunikation eines Unternehmens zu betreiben, zu organisieren und zu verbessern.<\/p><p>Lesen Sie hier weiter zu Bedeutung, Komponenten und Methoden des <a href=\"https:\/\/dev.kwsoft.de\/de\/know-how\/customer-communication-management-ccm\/\">Customer Communication Management<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4276521 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4276521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/know-how\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Zur Know-how \u00dcbersicht<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29ec32b e-flex e-con-boxed e-con e-parent\" data-id=\"29ec32b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c0691ff e-con-full e-flex e-con e-child\" data-id=\"c0691ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63ea236 elementor-widget elementor-widget-heading\" data-id=\"63ea236\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Verwandte Themen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2815030 e-con-full e-flex e-con e-child\" data-id=\"2815030\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fc4a33b e-con-full e-flex e-con e-child\" data-id=\"fc4a33b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8374fce elementor-widget elementor-widget-text-editor\" data-id=\"8374fce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/dev.kwsoft.de\/de\/know-how\/multi-channel-omni-channel-management\/\">Multi-Channel-Management<\/a> | <a href=\"https:\/\/dev.kwsoft.de\/de\/know-how\/barrier-free-documents-with-pdf-ua\/\">Dialogverarbeitung oder Interaktive Dokumentenerstellung<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55fee67 elementor-widget elementor-widget-template\" data-id=\"55fee67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"3766\" class=\"elementor elementor-3766 elementor-356 elementor-356\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-abb9b27 e-flex e-con-boxed e-con e-parent\" data-id=\"abb9b27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b418fad e-con-full e-flex e-con e-child\" data-id=\"b418fad\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48d6542 e-con-full e-flex e-con e-child\" data-id=\"48d6542\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b88d945 elementor-widget elementor-widget-heading\" data-id=\"b88d945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00fcckrufservice f\u00fcr Ihre Fragen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fe2561 elementor-widget elementor-widget-shortcode\" data-id=\"7fe2561\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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