{"id":11921,"date":"2026-02-20T11:15:34","date_gmt":"2026-02-20T10:15:34","guid":{"rendered":"https:\/\/dev.kwsoft.de\/know-how\/personalized-documents\/"},"modified":"2026-06-24T16:33:04","modified_gmt":"2026-06-24T14:33:04","slug":"personalizovane-dokumenty","status":"publish","type":"page","link":"https:\/\/dev.kwsoft.de\/cs\/know-how\/personalizovane-dokumenty\/","title":{"rendered":"Personalizovan\u00e9 dokumenty"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11921\" class=\"elementor elementor-11921 elementor-8423\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bff9c26 e-con-full e-flex e-con e-parent\" data-id=\"bff9c26\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2414c81 e-flex e-con-boxed e-con e-child\" data-id=\"2414c81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad30ca6 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"ad30ca6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Personalizovan\u00e9 dokumenty<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-041682f e-con-full e-flex e-con e-child\" data-id=\"041682f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21509c3 e-flex e-con-boxed e-con e-parent\" data-id=\"21509c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ffe159 e-con-full e-flex e-con e-child\" data-id=\"8ffe159\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe0b79 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3fe0b79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96.06 454.35c.01 6.29 1.87 12.45 5.36 17.69l17.09 25.69a31.99 31.99 0 0 0 26.64 14.28h61.71a31.99 31.99 0 0 0 26.64-14.28l17.09-25.69a31.989 31.989 0 0 0 5.36-17.69l.04-38.35H96.01l.05 38.35zM0 176c0 44.37 16.45 84.85 43.56 115.78 16.52 18.85 42.36 58.23 52.21 91.45.04.26.07.52.11.78h160.24c.04-.26.07-.51.11-.78 9.85-33.22 35.69-72.6 52.21-91.45C335.55 260.85 352 220.37 352 176 352 78.61 272.91-.3 175.45 0 73.44.31 0 82.97 0 176zm176-80c-44.11 0-80 35.89-80 80 0 8.84-7.16 16-16 16s-16-7.16-16-16c0-61.76 50.24-112 112-112 8.84 0 16 7.16 16 16s-7.16 16-16 16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd3f1a elementor-widget elementor-widget-heading\" data-id=\"5dd3f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalizovan\u00e1 komunikace se z\u00e1kazn\u00edky \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a228d2 elementor-widget elementor-widget-text-editor\" data-id=\"8a228d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V modern\u00ed komunikaci se z\u00e1kazn\u00edky dnes dominuj\u00ed t\u0159i kl\u00ed\u010dov\u00e9 faktory, kter\u00e9 ovliv\u0148uj\u00ed p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm.<\/p><ul style=\"padding-left: 50px;\"><li><strong>Firemn\u00ed design<\/strong>, kter\u00fd p\u0159itahuje pozornost ve v\u0161ech komunika\u010dn\u00edch kan\u00e1lech a pom\u00e1h\u00e1 vytv\u00e1\u0159et zapamatovatelnou a nezam\u011bnitelnou image.<\/li><li><strong>Personalizace obsahu<\/strong> v co nejindividu\u00e1ln\u011bj\u0161\u00ed podob\u011b vzbuzuje z\u00e1jem s c\u00edlem zah\u00e1jit konverzaci s (potenci\u00e1ln\u00edm) z\u00e1kazn\u00edkem. Kvalitn\u00ed komunikace se z\u00e1kazn\u00edkem za\u010d\u00edn\u00e1 spr\u00e1vnou formou osloven\u00ed a nab\u00edz\u00ed obsah na m\u00edru, kter\u00fd neobsahuje \u017e\u00e1dn\u00e9 nepou\u017eiteln\u00e9 standardn\u00ed pas\u00e1\u017ee, ale pouze textov\u00e9 moduly vhodn\u00e9 pro p\u0159\u00edjemce nebo obchodn\u00ed transakci (p\u0159\u00edpadn\u011b pr\u00e1vn\u011b chr\u00e1n\u011bn\u00e9), kter\u00e9 lze individu\u00e1ln\u011b upravit a\u017e na \u00farove\u0148 obsahu. V p\u0159\u00edpad\u011b pot\u0159eby lze vytv\u00e1\u0159et k\u0159\u00ed\u017eov\u00e9 a up-sellingov\u00e9 nab\u00eddky, kter\u00e9 jsou p\u0159esn\u011b p\u0159izp\u016fsobeny situaci nebo preferenc\u00edm p\u0159\u00edjemce.   <\/li><li><strong>Individualizace komunika\u010dn\u00edch kan\u00e1l\u016f a v\u00fdstupn\u00edch m\u00e9di\u00ed<\/strong> dnes hraje d\u016fle\u017eitou roli tak\u00e9 s ohledem na rostouc\u00ed mobilitu a velk\u00e9 mno\u017estv\u00ed za\u0159\u00edzen\u00ed, kter\u00e1 lze pou\u017e\u00edvat. Kles\u00e1 po\u010det lid\u00ed, kte\u0159\u00ed p\u0159ij\u00edmaj\u00ed personalizovan\u00e9 dokumenty pouze v pap\u00edrov\u00e9 podob\u011b prost\u0159ednictv\u00edm klasick\u00e9ho doru\u010dov\u00e1n\u00ed po\u0161tou. Roste po\u010det (mlad\u00fdch) z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed oce\u0148uj\u00ed v\u00fdhody rychl\u00e9 a vysoce dostupn\u00e9 digit\u00e1ln\u00ed komunikace: Zpr\u00e1vy prost\u0159ednictv\u00edm SMS, digit\u00e1ln\u011b vyplniteln\u00e9 formul\u00e1\u0159e nebo d\u016fle\u017eit\u00e9 dokumenty ve form\u00e1tu PDF na z\u00e1kaznick\u00e9m port\u00e1lu. Takov\u00e9 preference je t\u0159eba br\u00e1t v \u00favahu.   <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0b8d16 e-con-full e-flex e-con e-child\" data-id=\"e0b8d16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14f670 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d14f670\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-user-cog\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M610.5 373.3c2.6-14.1 2.6-28.5 0-42.6l25.8-14.9c3-1.7 4.3-5.2 3.3-8.5-6.7-21.6-18.2-41.2-33.2-57.4-2.3-2.5-6-3.1-9-1.4l-25.8 14.9c-10.9-9.3-23.4-16.5-36.9-21.3v-29.8c0-3.4-2.4-6.4-5.7-7.1-22.3-5-45-4.8-66.2 0-3.3.7-5.7 3.7-5.7 7.1v29.8c-13.5 4.8-26 12-36.9 21.3l-25.8-14.9c-2.9-1.7-6.7-1.1-9 1.4-15 16.2-26.5 35.8-33.2 57.4-1 3.3.4 6.8 3.3 8.5l25.8 14.9c-2.6 14.1-2.6 28.5 0 42.6l-25.8 14.9c-3 1.7-4.3 5.2-3.3 8.5 6.7 21.6 18.2 41.1 33.2 57.4 2.3 2.5 6 3.1 9 1.4l25.8-14.9c10.9 9.3 23.4 16.5 36.9 21.3v29.8c0 3.4 2.4 6.4 5.7 7.1 22.3 5 45 4.8 66.2 0 3.3-.7 5.7-3.7 5.7-7.1v-29.8c13.5-4.8 26-12 36.9-21.3l25.8 14.9c2.9 1.7 6.7 1.1 9-1.4 15-16.2 26.5-35.8 33.2-57.4 1-3.3-.4-6.8-3.3-8.5l-25.8-14.9zM496 400.5c-26.8 0-48.5-21.8-48.5-48.5s21.8-48.5 48.5-48.5 48.5 21.8 48.5 48.5-21.7 48.5-48.5 48.5zM224 256c70.7 0 128-57.3 128-128S294.7 0 224 0 96 57.3 96 128s57.3 128 128 128zm201.2 226.5c-2.3-1.2-4.6-2.6-6.8-3.9l-7.9 4.6c-6 3.4-12.8 5.3-19.6 5.3-10.9 0-21.4-4.6-28.9-12.6-18.3-19.8-32.3-43.9-40.2-69.6-5.5-17.7 1.9-36.4 17.9-45.7l7.9-4.6c-.1-2.6-.1-5.2 0-7.8l-7.9-4.6c-16-9.2-23.4-28-17.9-45.7.9-2.9 2.2-5.8 3.2-8.7-3.8-.3-7.5-1.2-11.4-1.2h-16.7c-22.2 10.2-46.9 16-72.9 16s-50.6-5.8-72.9-16h-16.7C60.2 288 0 348.2 0 422.4V464c0 26.5 21.5 48 48 48h352c10.1 0 19.5-3.2 27.2-8.5-1.2-3.8-2-7.7-2-11.8v-9.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adae3b8 elementor-widget elementor-widget-heading\" data-id=\"adae3b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Od personalizace k individualizaci<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d47e16 elementor-widget elementor-widget-text-editor\" data-id=\"8d47e16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V souvislosti s personalizac\u00ed nebo <a href=\"\/solutions\/content-creation-composition-with-serie-m\/\">personalizovan\u00fdmi dokumenty<\/a> se \u010dasto pou\u017e\u00edv\u00e1 term\u00edn individualizace nebo individualizovan\u00e9 dokumenty, ale p\u0159echod je plynul\u00fd. Personalizace se t\u00fdk\u00e1 p\u0159edev\u0161\u00edm v\u0161ech osobn\u00edch \u00fadaj\u016f, jako je jm\u00e9no, titul, pohlav\u00ed, v\u011bk, rodinn\u00fd stav, bydli\u0161t\u011b atd. tedy klasick\u00fdch \u00fadaj\u016f o z\u00e1kazn\u00edkovi jako z\u00e1kladu pro individu\u00e1ln\u00ed p\u0159\u00edstup. Pojem individualizace poch\u00e1z\u00ed p\u016fvodn\u011b ze sociologie a jde mnohem d\u00e1l. V kontextu komunikace se z\u00e1kazn\u00edky se posouv\u00e1 tak\u0159\u00edkaj\u00edc na dal\u0161\u00ed \u00farove\u0148 pozn\u00e1n\u00ed z\u00e1kazn\u00edka. C\u00edlem je zde vyu\u017e\u00edt shrom\u00e1\u017ed\u011bn\u00e9 \u00fadaje, nap\u0159. o n\u00e1kupn\u00edm chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f, k vyvozen\u00ed z\u00e1v\u011br\u016f o jejich preferenc\u00edch, stylu a z\u00e1lib\u00e1ch a vyu\u017e\u00edt tyto individu\u00e1ln\u00ed profily pro nab\u00eddky, kter\u00e9 jim vyhovuj\u00ed \u201ena vy\u0161\u0161\u00ed \u00farovni\u201c. Nap\u0159\u00edklad poskytovatel\u00e9 mobiln\u00edch telefon\u016f mohou sv\u00fdm z\u00e1kazn\u00edk\u016fm nab\u00eddnout vhodn\u011bj\u0161\u00ed tarif na z\u00e1klad\u011b anal\u00fdzy jejich komunika\u010dn\u00edch n\u00e1vyk\u016f.     <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aefb8e9 e-con-full e-flex e-con e-child\" data-id=\"aefb8e9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5838c7f elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5838c7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-paper-plane\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M476 3.2L12.5 270.6c-18.1 10.4-15.8 35.6 2.2 43.2L121 358.4l287.3-253.2c5.5-4.9 13.3 2.6 8.6 8.3L176 407v80.5c0 23.6 28.5 32.9 42.5 15.8L282 426l124.6 52.2c14.2 6 30.4-2.9 33-18.2l72-432C515 7.8 493.3-6.8 476 3.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c91cd elementor-widget elementor-widget-heading\" data-id=\"19c91cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak se vytv\u00e1\u0159ej\u00ed personalizovan\u00e9 dokumenty<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae4fe71 elementor-widget elementor-widget-text-editor\" data-id=\"ae4fe71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Jak lze dos\u00e1hnout tak rozmanit\u00e9 personalizace a individualizace formy, obsahu a m\u00e9dia? Pouze v\u00fdkonn\u00fd <a href=\"https:\/\/dev.kwsoft.de\/cs\/know-how\/rizeni-komunikace-se-zakazniky\/\">syst\u00e9m pro \u0159\u00edzen\u00ed komunikace se z\u00e1kazn\u00edky CCM<\/a>, jako je <a href=\"https:\/\/dev.kwsoft.de\/cs\/produkty\/serie-m-customer-communication-management\/\">Serie M\/<\/a>, dok\u00e1\u017ee zorganizovat pot\u0159ebn\u00e9 <a href=\"https:\/\/dev.kwsoft.de\/products\/technology\/architecture-overview\/\">procesy zpracov\u00e1n\u00ed dokument\u016f<\/a> tak, aby bylo mo\u017en\u00e9 prost\u0159ednictv\u00edm rozhran\u00ed vyu\u017e\u00edt v\u0161echna dostupn\u00e1 data a aby byl pro ka\u017ed\u00e9ho p\u0159\u00edjemce vytvo\u0159en spr\u00e1vn\u00fd obsah ve s<a href=\"https:\/\/dev.kwsoft.de\/cs\/produkty\/m-oms-sprava-vystupu\/m-oms-vystupni-formaty\/\">pr\u00e1vn\u00e9 form\u011b<\/a>. To v\u0161e je podm\u00edn\u011bno po\u017eadavkem, \u017ee spole\u010dnosti mus\u00ed prozat\u00edm zachovat konven\u010dn\u00ed doru\u010dov\u00e1n\u00ed po\u0161ty a sn\u00ed\u017eit n\u00e1klady na n\u011bj a z\u00e1rove\u0148 pomoc\u00ed CCM vytvo\u0159it z\u00e1klad pro dal\u0161\u00ed postup digitalizace komunikace se z\u00e1kazn\u00edky.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a106748 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a106748\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/know-how\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">K p\u0159ehledu know-how<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f9aa21a e-flex e-con-boxed e-con e-parent\" data-id=\"f9aa21a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-078a668 e-con-full e-flex e-con e-child\" data-id=\"078a668\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2824bff elementor-widget elementor-widget-heading\" data-id=\"2824bff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Souvisej\u00edc\u00ed t\u00e9mata<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-196b3db e-con-full e-flex e-con e-child\" data-id=\"196b3db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-524b1f4 e-con-full e-flex e-con e-child\" data-id=\"524b1f4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13776e4 elementor-widget elementor-widget-text-editor\" data-id=\"13776e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/dev.kwsoft.de\/cs\/know-how\/rizeni-komunikace-se-zakazniky\/\">Customer communication management<\/a> | <a href=\"https:\/\/dev.kwsoft.de\/cs\/know-how\/profesionalni-tvorba-dokumentu\/\">Profesion\u00e1ln\u00ed tvorba dokument\u016f<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b091ae elementor-widget elementor-widget-template\" data-id=\"5b091ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"11144\" class=\"elementor elementor-11144 elementor-356 elementor-356\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div class=\"elementor-element elementor-element-abb9b27 e-flex e-con-boxed e-con e-parent\" data-id=\"abb9b27\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div 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);\n<\/script>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b22c9c e-con-full e-flex e-con e-child\" data-id=\"9b22c9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0820bc0 angle-image-bottom elementor-widget elementor-widget-image\" data-id=\"0820bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/dev.kwsoft.de\/wp-content\/uploads\/2025\/08\/Christel-Heusler-1024x682.jpg\" class=\"attachment-large size-large wp-image-8510\" alt=\"Christel Heusler\" srcset=\"https:\/\/dev.kwsoft.de\/wp-content\/uploads\/2025\/08\/Christel-Heusler-1024x682.jpg 1024w, https:\/\/dev.kwsoft.de\/wp-content\/uploads\/2025\/08\/Christel-Heusler-300x200.jpg 300w, https:\/\/dev.kwsoft.de\/wp-content\/uploads\/2025\/08\/Christel-Heusler-768x512.jpg 768w, https:\/\/dev.kwsoft.de\/wp-content\/uploads\/2025\/08\/Christel-Heusler.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Personalizovan\u00e1 komunikace se z\u00e1kazn\u00edky V modern\u00ed komunikaci se z\u00e1kazn\u00edky dnes dominuj\u00ed t\u0159i kl\u00ed\u010dov\u00e9 faktory, kter\u00e9 ovliv\u0148uj\u00ed p\u0159\u00edstup k z\u00e1kazn\u00edk\u016fm. Firemn\u00ed design, kter\u00fd p\u0159itahuje pozornost ve v\u0161ech komunika\u010dn\u00edch kan\u00e1lech a pom\u00e1h\u00e1 vytv\u00e1\u0159et zapamatovatelnou a nezam\u011bnitelnou image. Personalizace obsahu v co nejindividu\u00e1ln\u011bj\u0161\u00ed podob\u011b vzbuzuje z\u00e1jem s c\u00edlem zah\u00e1jit konverzaci s (potenci\u00e1ln\u00edm) z\u00e1kazn\u00edkem. Kvalitn\u00ed komunikace se z\u00e1kazn\u00edkem za\u010d\u00edn\u00e1 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":11627,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11921","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/pages\/11921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/comments?post=11921"}],"version-history":[{"count":4,"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/pages\/11921\/revisions"}],"predecessor-version":[{"id":12600,"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/pages\/11921\/revisions\/12600"}],"up":[{"embeddable":true,"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/pages\/11627"}],"wp:attachment":[{"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/media?parent=11921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}