{"id":11805,"date":"2026-02-20T10:34:24","date_gmt":"2026-02-20T09:34:24","guid":{"rendered":"https:\/\/dev.kwsoft.de\/know-how\/multi-channel-omni-channel-management\/"},"modified":"2026-06-25T04:45:38","modified_gmt":"2026-06-25T02:45:38","slug":"multi-channel-omni-channel-management","status":"publish","type":"page","link":"https:\/\/dev.kwsoft.de\/cs\/know-how\/multi-channel-omni-channel-management\/","title":{"rendered":"Multi-Channel, Omni-Channel Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11805\" class=\"elementor elementor-11805 elementor-8402\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3782a9e7 e-con-full e-flex e-con e-parent\" data-id=\"3782a9e7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5138190b e-flex e-con-boxed e-con e-child\" data-id=\"5138190b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-149d5dde elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"149d5dde\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Multi-Channel, Omni-Channel Management<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45443319 e-con-full e-flex e-con e-child\" data-id=\"45443319\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0432d9a e-flex e-con-boxed e-con e-parent\" data-id=\"0432d9a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-542640e e-con-full e-flex e-con e-child\" data-id=\"542640e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5447ae0 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5447ae0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-lightbulb\" viewBox=\"0 0 352 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M96.06 454.35c.01 6.29 1.87 12.45 5.36 17.69l17.09 25.69a31.99 31.99 0 0 0 26.64 14.28h61.71a31.99 31.99 0 0 0 26.64-14.28l17.09-25.69a31.989 31.989 0 0 0 5.36-17.69l.04-38.35H96.01l.05 38.35zM0 176c0 44.37 16.45 84.85 43.56 115.78 16.52 18.85 42.36 58.23 52.21 91.45.04.26.07.52.11.78h160.24c.04-.26.07-.51.11-.78 9.85-33.22 35.69-72.6 52.21-91.45C335.55 260.85 352 220.37 352 176 352 78.61 272.91-.3 175.45 0 73.44.31 0 82.97 0 176zm176-80c-44.11 0-80 35.89-80 80 0 8.84-7.16 16-16 16s-16-7.16-16-16c0-61.76 50.24-112 112-112 8.84 0 16 7.16 16 16s-7.16 16-16 16z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb1a601 elementor-widget elementor-widget-heading\" data-id=\"fb1a601\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Podm\u00ednky <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cd34b0 elementor-widget elementor-widget-text-editor\" data-id=\"2cd34b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>N\u00ed\u017ee jsou uvedeny nejb\u011b\u017en\u011bj\u0161\u00ed varianty pro manipulaci s v\u00fdstupn\u00edmi kan\u00e1ly a spr\u00e1vu kan\u00e1l\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9577ca e-con-full e-flex e-con e-child\" data-id=\"c9577ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d7c4a86 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d7c4a86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2071ac5 elementor-widget elementor-widget-heading\" data-id=\"2071ac5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jeden kan\u00e1l<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0540a88 elementor-widget elementor-widget-text-editor\" data-id=\"0540a88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V minulosti se v\u00fdstup praktikoval t\u00e9m\u011b\u0159 v\u00fdhradn\u011b na p\u0159esn\u011b jednom kan\u00e1lu, obvykle tiskov\u00e9m.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-89d2c34 e-con-full e-flex e-con e-child\" data-id=\"89d2c34\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5acf31d elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5acf31d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-double\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M505 174.8l-39.6-39.6c-9.4-9.4-24.6-9.4-33.9 0L192 374.7 80.6 263.2c-9.4-9.4-24.6-9.4-33.9 0L7 302.9c-9.4 9.4-9.4 24.6 0 34L175 505c9.4 9.4 24.6 9.4 33.9 0l296-296.2c9.4-9.5 9.4-24.7.1-34zm-324.3 106c6.2 6.3 16.4 6.3 22.6 0l208-208.2c6.2-6.3 6.2-16.4 0-22.6L366.1 4.7c-6.2-6.3-16.4-6.3-22.6 0L192 156.2l-55.4-55.5c-6.2-6.3-16.4-6.3-22.6 0L68.7 146c-6.2 6.3-6.2 16.4 0 22.6l112 112.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4ba3c elementor-widget elementor-widget-heading\" data-id=\"9e4ba3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">V\u00edcekan\u00e1lov\u00fd<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c7e34 elementor-widget elementor-widget-text-editor\" data-id=\"e9c7e34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Term\u00edn poch\u00e1z\u00ed z marketingu a p\u016fvodn\u011b ozna\u010doval \u201ev\u00edcekan\u00e1lov\u00e9 \u0159\u00edzen\u00ed prodeje\u201c, tj. koordinaci r\u016fzn\u00fdch prodejn\u00edch kan\u00e1l\u016f, nap\u0159. prodeje prost\u0159ednictv\u00edm kamenn\u00fdch prodejen, prodejn\u00ed s\u00edly, internetov\u00e9ho obchodu atd. V kontextu <a href=\"https:\/\/dev.kwsoft.de\/cs\/know-how\/rizeni-komunikace-se-zakazniky\/\">\u0159\u00edzen\u00ed komunikace se z\u00e1kazn\u00edky CCM <\/a>ch\u00e1peme <a href=\"https:\/\/dev.kwsoft.de\/cs\/reseni\/sprava-vystupu\/\">v\u00edcekan\u00e1lov\u00e9 \u0159\u00edzen\u00ed<\/a> jako koordinaci <a href=\"https:\/\/dev.kwsoft.de\/cs\/produkty\/m-oms-sprava-vystupu\/m-oms-vystupni-formaty\/\">r\u016fzn\u00fdch v\u00fdstupn\u00edch kan\u00e1l\u016f<\/a> a m\u00e9di\u00ed v r\u00e1mci komunikace se z\u00e1kazn\u00edky, tj. v\u00edcekan\u00e1lov\u00fd v\u00fdstup v u\u017e\u0161\u00edm slova smyslu. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d33c531 e-con-full e-flex e-con e-child\" data-id=\"d33c531\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61a8079 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"61a8079\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star-of-life\" viewBox=\"0 0 480 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M471.99 334.43L336.06 256l135.93-78.43c7.66-4.42 10.28-14.2 5.86-21.86l-32.02-55.43c-4.42-7.65-14.21-10.28-21.87-5.86l-135.93 78.43V16c0-8.84-7.17-16-16.01-16h-64.04c-8.84 0-16.01 7.16-16.01 16v156.86L56.04 94.43c-7.66-4.42-17.45-1.79-21.87 5.86L2.15 155.71c-4.42 7.65-1.8 17.44 5.86 21.86L143.94 256 8.01 334.43c-7.66 4.42-10.28 14.21-5.86 21.86l32.02 55.43c4.42 7.65 14.21 10.27 21.87 5.86l135.93-78.43V496c0 8.84 7.17 16 16.01 16h64.04c8.84 0 16.01-7.16 16.01-16V339.14l135.93 78.43c7.66 4.42 17.45 1.8 21.87-5.86l32.02-55.43c4.42-7.65 1.8-17.43-5.86-21.85z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e07bd elementor-widget elementor-widget-heading\" data-id=\"67e07bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Cross-channel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8be919e elementor-widget elementor-widget-text-editor\" data-id=\"8be919e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Je specifikace v\u00edcekan\u00e1lovosti, kter\u00e1 umo\u017e\u0148uje zm\u011bnu vstupn\u00edch a v\u00fdstupn\u00edch kan\u00e1l\u016f. Z\u00e1kaznick\u00fd hovor nebo e-mail tedy m\u016f\u017ee vyvolat nejen zp\u011btn\u00e9 vol\u00e1n\u00ed nebo e-mailovou odpov\u011b\u010f, ale tak\u00e9 nap\u0159\u00edklad p\u0159\u00edm\u00e9 zasl\u00e1n\u00ed dokument\u016f nebo sch\u016fzku se z\u00e1kaznick\u00fdm poradcem. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-37df48c e-con-full e-flex e-con e-child\" data-id=\"37df48c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf40cae elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"cf40cae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrows-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M352.201 425.775l-79.196 79.196c-9.373 9.373-24.568 9.373-33.941 0l-79.196-79.196c-15.119-15.119-4.411-40.971 16.971-40.97h51.162L228 284H127.196v51.162c0 21.382-25.851 32.09-40.971 16.971L7.029 272.937c-9.373-9.373-9.373-24.569 0-33.941L86.225 159.8c15.119-15.119 40.971-4.411 40.971 16.971V228H228V127.196h-51.23c-21.382 0-32.09-25.851-16.971-40.971l79.196-79.196c9.373-9.373 24.568-9.373 33.941 0l79.196 79.196c15.119 15.119 4.411 40.971-16.971 40.971h-51.162V228h100.804v-51.162c0-21.382 25.851-32.09 40.97-16.971l79.196 79.196c9.373 9.373 9.373 24.569 0 33.941L425.773 352.2c-15.119 15.119-40.971 4.411-40.97-16.971V284H284v100.804h51.23c21.382 0 32.09 25.851 16.971 40.971z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5b1df elementor-widget elementor-widget-heading\" data-id=\"fd5b1df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Omni-channel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3973f0f elementor-widget elementor-widget-text-editor\" data-id=\"3973f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nejnov\u011bj\u0161\u00ed a nejpropracovan\u011bj\u0161\u00ed p\u0159\u00edstup ke koordinaci v\u0161ech mo\u017en\u00fdch p\u0159\u00edchoz\u00edch a odchoz\u00edch komunika\u010dn\u00edch kan\u00e1l\u016f ve firm\u011b.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a14eef0 e-con-full e-flex e-con e-child\" data-id=\"a14eef0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36c12bf elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"36c12bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-449ad7d elementor-widget elementor-widget-heading\" data-id=\"449ad7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Po\u017eadavky<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd2f380 elementor-widget elementor-widget-text-editor\" data-id=\"dd2f380\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>V\u00edcekan\u00e1lov\u00e9 \u0159\u00edzen\u00ed v\u00fdstup\u016f spo\u010d\u00edv\u00e1 v dynamick\u00e9m doru\u010dov\u00e1n\u00ed informac\u00ed z\u00e1kazn\u00edk\u016fm v odpov\u00eddaj\u00edc\u00ed form\u011b prost\u0159ednictv\u00edm kan\u00e1lu, kter\u00fd z\u00e1kazn\u00edk po\u017eaduje nebo preferuje. Jedn\u00e1 se o dotazy typu digit\u00e1ln\u00ed nebo p\u00edsemn\u00e9, okam\u017eit\u00e9 odesl\u00e1n\u00ed nebo v ur\u010ditou dobu, dodate\u010dn\u00fd e-mail nebo textov\u00e1 zpr\u00e1va jako upozorn\u011bn\u00ed atd. K tomu mus\u00ed syst\u00e9m \u0159\u00edzen\u00ed v\u00fdstup\u016f, jako je M\/OMS, spl\u0148ovat celou \u0159adu po\u017eadavk\u016f:  <\/p><h3>Data, metadata, sb\u011br\/interpretace obsahu<\/h3><p>Data o v\u00fdrobku, procesu, z\u00e1kazn\u00edkovi atd. mus\u00ed b\u00fdt v okam\u017eiku v\u00fdstupu p\u0159\u00edstupn\u00e1 pro kontrolu, optimalizaci a p\u0159\u00edpravu v\u00fdstupu. Tato rozhodnut\u00ed lze \u010dasto u\u010dinit a\u017e ve velmi pozdn\u00ed f\u00e1zi, na konci procesu tvorby dokumentu. Je proto v\u00fdhodn\u00e9, pokud jsou v\u0161echny pot\u0159ebn\u00e9 \u00fadaje shroma\u017e\u010fov\u00e1ny v \u201einteligentn\u00ed\u201c z\u00e1kladn\u00ed sad\u011b dat form\u00e1tov\u011b neutr\u00e1ln\u00edm zp\u016fsobem v procesu od konce dokumentu, jako je tomu v Serii M\/, a to ji\u017e od vytvo\u0159en\u00ed obsahu. Tento soubor obsahu, \u00fadaj\u016f o uspo\u0159\u00e1d\u00e1n\u00ed a metadat je pak natolik \u00fapln\u00fd a flexibiln\u00ed, \u017ee proces m\u016f\u017ee a\u017e na sam\u00e9m konci rozhodnout, kter\u00fd formul\u00e1\u0159 m\u00e1 b\u00fdt vytvo\u0159en pro kter\u00fd kan\u00e1l.   <\/p><h3>Integrace okoln\u00edch proces\u016f a syst\u00e9m\u016f<\/h3><p>Proto\u017ee pot\u0159ebn\u00e1 data obvykle poch\u00e1zej\u00ed z r\u016fzn\u00fdch syst\u00e9m\u016f, je d\u016fle\u017eit\u00e9, aby byl OMS jako centrum odchoz\u00ed komunikace se z\u00e1kazn\u00edky co nejl\u00e9pe propojen s okoln\u00edmi procesy a syst\u00e9my. Nap\u0159\u00edklad \u2013 stejn\u011b jako u M\/OMS \u2013 prost\u0159ednictv\u00edm rozhran\u00ed kompatibiln\u00edch se SOA, kter\u00e1 umo\u017e\u0148uj\u00ed bezprobl\u00e9mov\u00e9 propojen\u00ed bez vytv\u00e1\u0159en\u00ed vz\u00e1jemn\u00fdch z\u00e1vislost\u00ed. <\/p><h3>Diferenciace a individualizace v\u00fdstup\u016f<\/h3><p>Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f prob\u00edh\u00e1 digit\u00e1ln\u00ed transformace postupn\u011b. To znamen\u00e1, \u017ee dokud se digit\u00e1ln\u00edho procesu ne\u00fa\u010dastn\u00ed v\u0161ichni z\u00e1kazn\u00edci, mus\u00ed syst\u00e9m rozhodnout, jak postupovat v ka\u017ed\u00e9m jednotliv\u00e9m p\u0159\u00edpad\u011b. Krom\u011b toho mus\u00ed z\u00e1kladn\u00ed soubor dat umo\u017e\u0148ovat generov\u00e1n\u00ed p\u0159\u00edslu\u0161n\u00fdch form\u00e1t\u016f pro vybran\u00e9 kan\u00e1ly. Nap\u0159\u00edklad kr\u00e1tk\u00e1 zpr\u00e1va ve form\u011b SMS, digit\u00e1ln\u011b vyplniteln\u00fd formul\u00e1\u0159 pro z\u00e1kaznick\u00fd port\u00e1l nebo podrobn\u00fd dopis s barevnou grafikou atd.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c123f7a e-con-full e-flex e-con e-child\" data-id=\"c123f7a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c5ce88 elementor-widget__width-initial elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2c5ce88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-paper-plane\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M476 3.2L12.5 270.6c-18.1 10.4-15.8 35.6 2.2 43.2L121 358.4l287.3-253.2c5.5-4.9 13.3 2.6 8.6 8.3L176 407v80.5c0 23.6 28.5 32.9 42.5 15.8L282 426l124.6 52.2c14.2 6 30.4-2.9 33-18.2l72-432C515 7.8 493.3-6.8 476 3.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a935697 elementor-widget elementor-widget-heading\" data-id=\"a935697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Spr\u00e1va komunikace se z\u00e1kazn\u00edky<br \/>s Serie M\/<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5fa24 elementor-widget elementor-widget-text-editor\" data-id=\"fb5fa24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>D\u00edky centr\u00e1ln\u00edm komponent\u00e1m produktu, kter\u00fdmi jsou tvorba dokument\u016f a spr\u00e1va v\u00fdstup\u016f, pat\u0159\u00ed <a href=\"https:\/\/dev.kwsoft.de\/cs\/produkty\/serie-m-customer-communication-management\/\">Serie M\/<\/a> bezpochyby k softwarov\u00fdm syst\u00e9m\u016fm, kter\u00e9 pokr\u00fdvaj\u00ed z\u00e1kladn\u00ed funkce <a href=\"https:\/\/dev.kwsoft.de\/solutions\/customer-communication-management\/\">CCM<\/a>. To znamen\u00e1, \u017ee cel\u00fd proces zpracov\u00e1n\u00ed dokument\u016f, od jejich vytvo\u0159en\u00ed a\u017e po v\u00fdstup, je v rukou jedin\u00e9ho konzistentn\u00edho syst\u00e9mu. V\u00fdhodou je, \u017ee po\u017eadovan\u00e1 data a metadata lze do dokumentu vlo\u017eit do zna\u010dn\u00e9 m\u00edry syst\u00e9mov\u011b \u0159\u00edzen\u00fdm zp\u016fsobem a interpretovat je v syst\u00e9mu pro spr\u00e1vu v\u00fdstup\u016f <a href=\"https:\/\/dev.kwsoft.de\/cs\/produkty\/m-oms-sprava-vystupu\/prehled-m-oms\/\">OMS <\/a>bez dal\u0161\u00ed konverze nebo rozhran\u00ed  <\/p><p>Jednou z v\u00fdvojov\u00fdch z\u00e1sad Serie M\/ je soust\u0159edit se na optimalizaci z\u00e1kladn\u00edch \u00faloh <a href=\"\/solutions\/content-creation-composition-with-serie-m\/\">tvorby dokument\u016f<\/a> a spr\u00e1vy v\u00fdstup\u016f, zat\u00edmco speci\u00e1ln\u00ed \u00falohy z p\u0159edch\u00e1zej\u00edc\u00edch a navazuj\u00edc\u00edch proces\u016f, jako je spr\u00e1va vstup\u016f a tisk\u016f, statistika apod. jsou p\u0159enech\u00e1ny expertn\u00edm syst\u00e9m\u016fm. Serie M\/ nab\u00edz\u00ed \u0159adu standardn\u00edch rozhran\u00ed pro bezprobl\u00e9movou integraci takov\u00fdch syst\u00e9m\u016f do procesn\u00edho toku. <\/p><p>T\u00edmto zp\u016fsobem lze nastavit funk\u010dn\u011b komplexn\u00ed, celopodnikov\u00e1 \u0159e\u0161en\u00ed v souladu se strategi\u00ed best-of-breed, co\u017e umo\u017e\u0148uje modern\u00ed, individualizovan\u00fd p\u0159\u00edstup k z\u00e1kazn\u00edkovi v libovoln\u00e9m rozsahu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f4610d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"6f4610d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\/know-how\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">K p\u0159ehledu know-how<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc2efce e-flex e-con-boxed e-con e-parent\" data-id=\"fc2efce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e20f8f1 e-con-full e-flex e-con e-child\" data-id=\"e20f8f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;shape_divider_top&quot;:&quot;tilt&quot;}\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb864da elementor-widget elementor-widget-heading\" data-id=\"cb864da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Souvisej\u00edc\u00ed t\u00e9mata<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94d7dc9 e-con-full e-flex e-con e-child\" data-id=\"94d7dc9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a0d6983 e-con-full e-flex e-con e-child\" data-id=\"a0d6983\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5e8bc elementor-widget elementor-widget-text-editor\" data-id=\"ec5e8bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/dev.kwsoft.de\/cs\/know-how\/profesionalni-tvorba-dokumentu\/\">Profesion\u00e1ln\u00ed tvorba dokument\u016f<\/a> | <a href=\"https:\/\/dev.kwsoft.de\/cs\/know-how\/multi-channel-omni-channel-management\/\">Output Management<\/a> | <a href=\"https:\/\/dev.kwsoft.de\/cs\/know-how\/rizeni-komunikace-se-zakazniky\/\">\u0158\u00edzen\u00ed komunikace se z\u00e1kazn\u00edky<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-173636a elementor-widget elementor-widget-template\" data-id=\"173636a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"11144\" class=\"elementor elementor-11144 elementor-356 elementor-356\" data-elementor-post-type=\"elementor_library\">\n\t\t\t<div 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d=gform.hooks[o][r];null==n&&(n=r+\"_\"+d.length),gform.hooks[o][r].push({tag:n,callable:e,priority:t=null==t?10:t})},doHook:function(r,o,e){var t;if(e=Array.prototype.slice.call(e,1),null!=gform.hooks[r][o]&&((o=gform.hooks[r][o]).sort(function(o,r){return o.priority-r.priority}),o.forEach(function(o){\"function\"!=typeof(t=o.callable)&&(t=window[t]),\"action\"==r?t.apply(null,e):e[0]=t.apply(null,e)})),\"filter\"==r)return e[0]},removeHook:function(o,r,t,n){var e;null!=gform.hooks[o][r]&&(e=(e=gform.hooks[o][r]).filter(function(o,r,e){return!!(null!=n&&n!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][r]=e)}});\n<\/script>\n\n                <div class='gf_browser_gecko gform_wrapper gravity-theme gform-theme--no-framework' data-form-theme='gravity-theme' data-form-index='0' id='gform_wrapper_62' ><div id='gf_62' class='gform_anchor' tabindex='-1'><\/div>\n                        <div class='gform_heading'>\n                            <h2 class=\"gform_title\">Zp\u011btn\u00e9 vol\u00e1n\u00ed v p\u0159\u00edpad\u011b dotaz\u016f<\/h2>\n\t\t\t\t\t\t\t<p class='gform_required_legend'>&quot;<span class=\"gfield_required gfield_required_asterisk\">*<\/span>&quot; indicates required fields<\/p>\n                        <\/div><form method='post' enctype='multipart\/form-data' target='gform_ajax_frame_62' id='gform_62'  action='\/cs\/wp-json\/wp\/v2\/pages\/11805#gf_62' data-formid='62' novalidate>\n                        <div class='gform-body gform_body'><div id='gform_fields_62' class='gform_fields top_label form_sublabel_below description_below validation_below'><div id=\"field_62_20\" class=\"gfield gfield--type-honeypot gform_validation_container field_sublabel_below gfield--has-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_62_20'>Name<\/label><div class='ginput_container'><input name='input_20' id='input_62_20' type='text' value='' autocomplete='new-password'\/><\/div><div class='gfield_description' id='gfield_description_62_20'>This field is for validation purposes and should be left unchanged.<\/div><\/div><div id=\"field_62_18\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_62_18'>jm\u00e9no<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_18' id='input_62_18' type='text' value='' class='large'    placeholder='Jm\u00e9no (povinn\u00e9)' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_62_19\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-half gfield_contains_required 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class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_10' id='input_62_10' type='email' value='' class='large'   placeholder='E-mail (povinn\u00e9)' aria-required=\"true\" aria-invalid=\"false\"  \/>\n                        <\/div><\/div><div id=\"field_62_11\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full gf_right_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_62_11'>Spole\u010dnost<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_text'><input name='input_11' id='input_62_11' type='text' value='' class='large'    placeholder='Spole\u010dnost (povinn\u00e9)' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_62_9\" class=\"gfield gfield--type-phone gfield--input-type-phone gfield--width-full gf_left_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_62_9'>Telefon<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_phone'><input name='input_9' id='input_62_9' type='tel' value='' class='large'  placeholder='Telefon (povinn\u00e9)' aria-required=\"true\" aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_62_15\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full gf_right_half gfield--width-half gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_62_15'>\u010cas<span class=\"gfield_required\"><span class=\"gfield_required gfield_required_asterisk\">*<\/span><\/span><\/label><div class='ginput_container ginput_container_select'><select name='input_15' id='input_62_15' class='large gfield_select'    aria-required=\"true\" aria-invalid=\"false\" ><option value='' selected='selected' class='gf_placeholder'>Kdy se v\u00e1m nejl\u00e9pe ozvat?<\/option><option value='R\u00e1no' >R\u00e1no<\/option><option value='Odpoledne' >Odpoledne<\/option><option value='Cel\u00fd den' >Cel\u00fd den<\/option><\/select><\/div><\/div><div id=\"field_62_17\" class=\"gfield gfield--type-textarea gfield--input-type-textarea gfield--width-full gfield_contains_required field_sublabel_below gfield--no-description field_description_below hidden_label field_validation_below 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);\n<\/script>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9b22c9c e-con-full e-flex e-con e-child\" data-id=\"9b22c9c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0820bc0 angle-image-bottom elementor-widget elementor-widget-image\" data-id=\"0820bc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/dev.kwsoft.de\/wp-content\/uploads\/2025\/08\/Christel-Heusler-1024x682.jpg\" class=\"attachment-large size-large wp-image-8510\" alt=\"Christel Heusler\" srcset=\"https:\/\/dev.kwsoft.de\/wp-content\/uploads\/2025\/08\/Christel-Heusler-1024x682.jpg 1024w, https:\/\/dev.kwsoft.de\/wp-content\/uploads\/2025\/08\/Christel-Heusler-300x200.jpg 300w, https:\/\/dev.kwsoft.de\/wp-content\/uploads\/2025\/08\/Christel-Heusler-768x512.jpg 768w, https:\/\/dev.kwsoft.de\/wp-content\/uploads\/2025\/08\/Christel-Heusler.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Podm\u00ednky N\u00ed\u017ee jsou uvedeny nejb\u011b\u017en\u011bj\u0161\u00ed varianty pro manipulaci s v\u00fdstupn\u00edmi kan\u00e1ly a spr\u00e1vu kan\u00e1l\u016f. Jeden kan\u00e1l V minulosti se v\u00fdstup praktikoval t\u00e9m\u011b\u0159 v\u00fdhradn\u011b na p\u0159esn\u011b jednom kan\u00e1lu, obvykle tiskov\u00e9m. V\u00edcekan\u00e1lov\u00fd Term\u00edn poch\u00e1z\u00ed z marketingu a p\u016fvodn\u011b ozna\u010doval \u201ev\u00edcekan\u00e1lov\u00e9 \u0159\u00edzen\u00ed prodeje\u201c, tj. koordinaci r\u016fzn\u00fdch prodejn\u00edch kan\u00e1l\u016f, nap\u0159. prodeje prost\u0159ednictv\u00edm kamenn\u00fdch prodejen, prodejn\u00ed s\u00edly, internetov\u00e9ho obchodu atd. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":11627,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11805","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/pages\/11805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/comments?post=11805"}],"version-history":[{"count":8,"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/pages\/11805\/revisions"}],"predecessor-version":[{"id":19029,"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/pages\/11805\/revisions\/19029"}],"up":[{"embeddable":true,"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/pages\/11627"}],"wp:attachment":[{"href":"https:\/\/dev.kwsoft.de\/cs\/wp-json\/wp\/v2\/media?parent=11805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}